The club's name is Dreambagsjaguarshoes and the event is called noWax. The concept for noWax is simple: MP3s, not wax. iPods, not decks. On noWax nights, mp3js bring their iPods and wait for the automated projector above the DJ booth to flash their number. They then plug-in and mix three songs back-to-back against another mp3j. noWax is a public competition very similar to "Rap Battles", a la Eminem?s movie 8 Mile. Whoever doesn't get booed off stage and mixes the best set of songs wins. They continue to hold their place on the stage until another mp3j can dethrone them. "People who never normally get to play tunes in bars or clubs are getting a taste of the glory, and they love it!" says DJ Charlie Gower, co-organizer of noWax.

noWax is the latest instance of a new trend hitting clubs and pubs around the world. It's called MP3Jing (also called iPoding by dorks) and the reason's for its popularity are obvious. The iPod's compact size combined with its unbeatable user interface and shear mass of musical storage make it the default choice for digital music heads around the globe. Apple has sold millions of the little gadgets and people carry them around everywhere, including the bars. "It's practically insane when you think about," says Zak Carr, a recent iPod owner. "At any given night, there could be a half a million songs in one room."

East London's noWax isn't alone in embracing this mp3j trend. Clubs in New York City have also started ?iPod Nights? to lure in customers.